Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.
The campaign promotes the FW18 UltraBoost Parley shoe, which is made from a recycled plastic textile, called Parley Ocean Plastic, which is created from plastic removed from the ocean.
Created by TBWA\Neboko in partnership with Psyop and Golden Wolf, the campaign employs stop-motion video to tell the creation story of the UltraBoost Parley shoe using animated embroidery on the shoe’s unique textile fabric.
The campaign is running across cinema, online, social media, print and in-store.
It is also supported by a global event, Run for the Oceans, where Adidas runners can contribute kilometres to a global goal to raise money and awareness to fight ocean pollution.
Runners around the world can contribute kilometres via Adidas running apps Runtastic and Joyrun, as well as running events in selected cities.
The campaign is part of Adidas ongoing commitment to sustainability, the sportswear company has been working with Parley for the Oceans since 2015.