Digital Transformation

Dugout form distribution partnership with Mailman to expand in China with localised content


By Taruka Srivastav | Reporter

July 7, 2018 | 3 min read

Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its global presence.

Mailman will localise, customise and distribute Dugout content to Chinese audiences across platforms including Weibo and Douyin. Mailman will use its platform, technology, studio and network throughout China to promote Dugout across the country.

Andrew Collins, CEO and founder of Mailman, said: “We’re very proud to launch the Dugout channel across China’s most popular social media platforms. Dugout is one of the most innovative football companies in the world right now that recognises the importance of quality, premium and timely content.”

Dugout partners Mailman to expand in China with localised content

Dugout partners Mailman to expand in China with localised content / Mailman

Matthew Baxter, president of Dugout said: “By partnering with Mailman in China, we are aligning ourselves with a great team, and as such, are looking forward to working with them in growing our global footprint and delivering our unique and exclusive content to more fans worldwide.”

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Copa90 recently named Mailman as media partner in China to leverage football's growing popularity in the country.

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