The Drum Out of Home Awards 2018 has launched with judges from WCRS, Havas Media and Goodstuff.
Out of home (OOH) can often be over looked by an industry that is becoming increasingly digital and social media-centric. OOH remains the single medium that everyone interacts with in every aspect of their daily lives.
The Drum wants to give recognition to those who are working in this sector and producing brilliant, clever and innovative OOH work.
Returning as a judge for 2018 is Dino Burbidge, director of Innovation and technology, WCRS.
Burbidge doesn't think there’s a shockingly new formula this year but he'd love to see entries that take note of the physical location, entries that add value to our lives rather than demand attention. He said: "Entries that don’t try to wang on about AI would be a bonus.
"I’m also looking forward to seeing entries that have been in collaboration with the client, creative agencies, media buyers, the media owners and ideally, the audience."
The 2017 Grand Prix was won by Goodstuff Communications, Talon Outdoor and Exterion Media for their work with on 'Spotify User Playlists'.
Head of strategy, Havas Media, Rik Moore will also return as a judge. Given it's a specialist awards, he believes, these awards are an opportunity to ensure that the brilliant work done in this medium has its moment in the sun. "I love reading papers that are imbued with the agency's sheer pride in the work.
"Ultimately, we are going to award the papers that represent the very best work in the industry right now. With that in mind, ask yourself how your entry represents best in class work, and make sure that shines through."
The entry deadline is Thursday 23 August, download your entry pack now and show the industry the outstanding work you have been producing.
Sponsors of the awards are Identity