Isobar bolsters global exec team with chief client, marketing and technology officer roles

Sue McCusker, Caroline Dean and Vikalp Tandon of Isobar.

Global digital agency Isobar has elevated Sue McCusker to chief client officer, Caroline Dean to chief marketing officer and Vikalp Tandon to chief technology officer. All three will continue to report into Isobar Global CEO, Jean Lin. McCusker and Dean are based in London, in Dentsu Aegis Network’s global headquarters and Tandon is in Isobar’s Boston office.

Jean Lin, Isobar global chief executive, said, “In today’s fast moving digital economy, agencies need to continually transform themselves to best service their clients. Caroline, Vikalp and Sue have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing and technology functions, and their promotions will ensure we continue to power our global agenda and drive excellence in our experience-led transformation proposition.”

Sue McCusker is promoted from the role of global client director, a position she has held since 2015. Formerly CEO of Publicis Hong Kong , McCusker will be responsible for overseeing key global accounts and global business development and will continue to work with Isobar agencies and Dentsu Aegis Network globally.

Caroline Dean is promoted from global director of marketing communications, a position she has held since joining in November 2016. Formerly VP international marketing at Sony Pictures, Dean will continue to develop and drive the agency’s proposition and reputation to attract global clients and top talent from the creative and technology industries.

Vikalp Tandon becomes CTO from the role of senior vice president data & technology. Previously VP & global strategy lead at SapientRazorfish, Tandon will drive and connect the strong and growing technology and commerce community at Isobar while leveraging the agency’s global technology partnership relationships.

The agency is a Global Alliance Solution Partner for Adobe, a Salesforce Platinum Cloud Alliance Partner, a Sitecore Platinum Implementation partner, and an Enterprise Magento Partner, winning Regional and Global Commercial Partner of the year in 2018. Most recently, Isobar was named a leader in Gartner’s 2018 Magic Quadrant, for the fourth consecutive time and won a Grand Prix Lion at Cannes Lions Festival of Creativity 2018, for ‘Aeronaut,’ a fully immersive VR experience that launched Billy Corgan's 2017 solo album Ogilala.

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