Facebook has powered ahead of BeIN Sports and Fox Sports Asia to secure about £200m worth of exclusive rights to broadcast live Premier League matches in south-east Asia from 2019.

According to The Times, the social media giant will broadcast 380 games in the English top flight available to watch in Thailand, Vietnam, Cambodia and Laos.

Facebook made its first biggest bet in live sports last year with Indian Premier League media rights which ultimately went to Star India for a record $2.55bn.

Facebook has been investing in senior sports talent globally to beef up its sports content. Facebook earlier appointed Joyee Biswas as Apac sports partnership head, Rhys Beer as head of live sports and programming, EMEA and Peter Hutton as director of global live sports partnerships.

Meanwhile, in the UK Amazon has made its much anticipated move into live sports by snapping up one of two final Premier League rights packages.