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Exponential Interactive launches 'accountable' video ad service VDX Connect


By Shawn Lim, Reporter, Asia Pacific

July 6, 2018 | 3 min read

Ad tech business Exponential Interactive has launched a new video solution in Asia Pacific that sells a promise that brands can reach consumers with interactive video messaging at scale across various ad formats.


This will allow advertisers to guide consumers through the entire journey using features like image galleries and menus.

According to Exponential, the new solution named VDX Connect, will be able to address the needs of marketers in industries like travel, finance, fast-food and auto with a blend of in-frame and expandable video formats for mobile, desktop and in-stream optimised to meet their campaign goals.

This will allow advertisers to guide consumers through the entire journey using features like image galleries, menus and dynamic maps.

The agency claims VDX Connect can also be held accountable to performance metrics measured by multi-touch, last-view or other performance attribution models as impressions for VDX Connect are sold on a cost-per-view (CPV) model and report time in-view based on an in-view standard of five seconds on mobile devices, 10 seconds on desktop and 15 seconds for in-stream.

The campaigns are sold on a CPV basis and are optimised based on cost-per-action performance goals.

“We know from talking to our clients in Asia Pacific that there is an appetite in the market for accountable video advertising solutions. VDX Connect addresses this by offering marketers a performance driven solution at scale that is tied to verified performance metrics,” said Tyler Greer, director of global sales strategy at Exponential.

“The great news for marketers is that VDX Connect can be used to reach customers across the entire marketing funnel and takes viewability and reach to new levels.”

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