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Modern Marketing Social Media Fifa World Cup

British Airways writes a ticket home for 'Football' in advance of World Cup quarter final


By Kyle O'Brien | Creative Works Editor

July 6, 2018 | 3 min read

British Airways is doing a little proactive wishful thinking with its latest social media post, hoping for an England win in its quarter final World Cup match with Sweden.

British Airways World Cup ticket post

British Airways books a ticket for 'Football' to come home

The air carrier printed up a ticket for a passenger named 'Football' and added some hidden gems in the ticket vocabulary for die hard England team fans.

The first clues are obvious. 'Football' is booked from Moscow to Home, the hope being that England will bring the cup home. It's also a reference to the 'football's coming home' phrase the English team say often about winning the World Cup.

Other little details might go unnoticed at first, but those in the know can see that where it says 'Gate: South' is a reference to team manager Gareth Southgate. Under 'Gate Closes' is 1966, noting the last year England's Three Lions last won it all, and the seat, 52H, notes the number of years it has been since that time.

The last of the smart references is the time and date of this year's final: 15 July at 1800 hours.

The social stunt was done by Ogilvy UK.

British Airways World Cup ticket
Modern Marketing Social Media Fifa World Cup

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British Airways

British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. 

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Ogilvy UK NA

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