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Microsoft Creative The Drum Search Awards

Microsoft, Acronym and Distilled join The Drum Search Awards USA 2018 judging panel: open for entries

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By Dani Gibson, Senior Writer

July 5, 2018 | 3 min read

The Drum Search Awards USA are back with Microsoft, Acronym, Distilled and Credo joining the judging panel.

Search USA 2018

2017 Grand Prix winners, Spark Foundry (formerly Mediavest | Spark).

These awards recognize and award the most innovative, creative and effective search campaigns and strategies across both PPC and SEO.

Acronym chief marketing officer, Mike Grehan said: "It’s a great opportunity to demonstrate the quality of your work to the search community and beyond (that of you and a client, usually).

"As well as a huge HR boost for your team as a measure of the talent in both technology and creativity they provide your clients with and bless your business with too."

Microsoft's senior Bing ads PPC training manager, Purna Virji returns for a second year as a judge and what she wants from this years entrants is a story to highlight the numbers. "As judges we love to be wowed by the entries and celebrate the creativity in our industry. We’re cheering you on, not judging harshly. Less Simon Cowell, more Randy Jackson," she said.

Last year saw Spark Foundry (formerly Mediavest | Spark) snag the Grand Prix for its work with Morgan Stanley.

"It’s generally regarded as an achievement to win any award," explained Grehan "But some are more representative of your standing in the industry than others. Search is much more integrated into the overall mix now and The Drum, as a primary resource for marketers to tap into, provides an excellent platform to be recognized not just in the search marketing sector, but across the entire digital marketing community."

Virji concluded: "These awards are incredibly important not just because of the clout of The Drum name, but also because this is a neutral, third-party award where the only goal is to celebrate and reward innovation and creativity."

The entry deadline is Friday 17 August, download your entry pack now and show the industry the outstanding work you have been producing.

These awards are sponsored by Sempo.

Microsoft Creative The Drum Search Awards

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