DCMN revamps its brand identity to highlight diversity in the company

Growth solution provider DCMN has revamped its brand identity to highlight its growth in the marketing and advertising industry.

The new logo, according to a company statement, represents the diversity of the company, various expertise and its flexible method of working. The logo further reflects a pattern in black and white that aims to showcase how the company has come together to form something new.

Matthias Riedl, co-founder and chief growth officer, DCMN said: “We believe that the rebranding is an opportunity to think about the company voice, dynamics and industry fit, as well as to create a common understanding and consistent image, both internally and externally.

"We have been in this business for a decade now and it was high time we looked at our roots and understood important market developments, as well as potential new competitors, in order to take better decisions in future. The endeavour helped us find out how DCMN is unique and differentiated in the market.”

Bindu Balakrishnan, country head – India, DCMN said: “The starting point of the rebranding process was why the company was originally founded. We did a lot of workshops and surveys to understand how we perceive ourselves and how we speak about the company. The new identity is a result of those efforts.”