Iflix creates private marketplace for advertisers with the help of Ada

AdaReach will also enable advertisers to create highly targeted and efficient and effective campaigns.

OTT platform Iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers.

The partnership will be handled by Ada’s supply side business AdaReach, which will allow advertisers to access brand safe premium inventory in top local shows on Iflix with 100% viewability through sponsorship, video and live stream, branded content and TVC integration.

AdaReach will also enable advertisers to create highly targeted and efficient and effective campaigns by leveraging on first-party and contextual data.

“This partnership with Ada is a very important step in our directive to work closely with leading brands to make premium content available to audiences at an even larger mass scale,” said Jonas Engwall, Iflix head of Asia.

“Together, we offer advertisers a unique proposition to engage with customers through premium, popular content in a 100% brand safe environment. We have already seen incredible demand from brands across the region.”

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