Ads We Like: South Western Railway’s collages evoke the golden age of rail advertising
South Western Railway’s summertime poster campaign is reminiscent of the joyfully bizarre designs of Transport for London in the mid-20th century.
WCRS collaborated with collage artist Dave Hanggi on the duo of bright executions designed to encourage families to make the most of the summer holidays.
The first features London icons such as St Paul’s Cathedral and a Queen’s Guard subverted with poppy summer items such as a melting ice cream and aviator sunglasses. The second ‘outbound’ design explores life outside the capital and features beach huts, deck chairs and a helter-skelter surrounded by dinosaurs, surfers and a giraffe riding a hot air balloon.
The overarching ‘Live Big’ campaign is underpinned by the insight that most of the ‘compact and varied’ South West’s attractions are reachable by the rail network. It will span press, digital, radio and social and run until the end of August.
"We’re really excited about our eye catching new campaign,” said Sarah Vos, interim head of sales and marketing at South Western Railway. “As well as being bright, bold and larger-than-life, it celebrates some of the key attractions and destinations on the South Western Railway network.”
Joe Miller, creative director at WCRS, added: “We wanted to produce work that was fun, functional and beautiful, showing off all the brilliant things you can do on the network in an eye-catching way.”
