Paytm introduces new loyalty program with help from Dharma Productions

Paytm partners Dharma Productions for loyalty program / Paytm

Indian film production house Dharma Productions has inked a deal with Paytm to introduce a loyalty program.

The loyalty program will reward fans and their family with exciting offers, experiences and discounts. A unique loyalty card will also be exclusively made available through the Paytm app from today onwards.

Fans can buy their loyalty card exclusively on Paytm and get access to various rewards like availing a cashback of upto Rs 1500 on their films to a trip to movie sets and locations where Dharma movies were shot.

“We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect. This innovative loyalty programme will enhance the experience on our platform by offering avid Bollywood fans exclusive experiences and make them feel special," said Madhur Deora, chief financial officer and senior vice president of Paytm.

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