Following its debut last year, The Drum B2B Awards have returned for 2018.
Rewarding the best B2B marketing campaigns/strategies, these awards will accept entries from around the globe to find the best creativity, effectiveness, ROI and commercial results.
Returning to the judging panel this year is Adobe's senior strategic business development manager, creative cloud enterprise, Chris Duffey.
According to Duffey, the definition of B2B advertising has been refined. He said: "The stale and dry stigma is long gone and has been replaced by excitement and emotive experiences. It’s not just about selling tedious technical specs, it’s about communicating and interfacing with people who understand the value that great and memorable experiences make lasting connections."
Taking home the Grand Prix in 2017 was TBWA\Chiat\Day NY, as well as three other awards, for the Grand Central Takeover campaign.
Don't shy away from recognition. Former judge and Stein IAS' chief creative officer, Rueben Webb said: "It’s easy to think ‘my work isn’t flashy enough for an award,’ but there was a discerning jury last year that appreciated clever problem solving as well as shiny objects. There’s a good range of categories and your work will get a considered hearing, go for it."
The entry deadline is Friday 17 August, download your entry pack now and show the industry the outstanding work you have been producing.