Asos Marketing People on the Move

Former ITV and Saatchis boss Adam Crozier named Asos chair


By Katie Deighton, Senior Reporter

July 3, 2018 | 2 min read

Adam Crozier, the former chief executive of ITV and Saatchi & Saatchi, has been named chair and non-executive director of fashion etailer Asos, further nullifying rumours that he could take the top job at WPP.

Adam Crozier

Adam Crozier named Asos chair

Crozier was once tipped to replace Sir Martin Sorrell as chief executive of the advertising network, but this appears unlikely following his appointment at Asos. The city veteran is also chair of Whitbread, which owns Costa Coffee and Premier Inn.

He began his career in media sales at the Telegraph before moving to Saatchi & Saatchi in 1998. He rose to become joint chief executive alongside Tamara Ingram in 1995 when the agency’s eponymous brothers famously walked out to found M&C Saatchi.

Crozier served as ITV’s chief executive from 2010 until 2017, when he was replaced by EasyJet's Carolyn McCall.

He said: “The Asos story is truly impressive and I am tremendously excited to become part of it. I’m greatly looking forward to working with the team that is building a global powerhouse in online fashion.”

Crozier will replace Brian McBride in the Asos role on 29 November.

The outgoing chair said: “It has been a great honour and pleasure to have worked with ASOS over these past six years and I wish the company continued success in being the world’s number one destination for fashion-conscious twenty-somethings.”

Asos Marketing People on the Move

Content created with:

ASOS is a British online fashion and beauty store. Primarily aimed at young adults, Asos sells over 850 brands as well as its own range of clothing and acce...

Find out more

More from Asos

View all


Industry insights

View all
Add your own content +