Creative Work of the Week APAC: Toni&Guy turns posters into hair models in its OOH campaign

The winner of creative work of the week is the Toni&Guy's out-of-home campaign which give its stylists a platform to express themselves as artists and showcase their most creative work.

The campaign, created by VML, saw stylists from the British hairstyling chain replicating the way they styled the human head with the upper edges of posters, which were located in Singapore malls.

Toni&Guy hopes that by turning the posters into hair models, it breathes new life into posters as an advertising OOH medium.

“We wanted to replicate how Toni&Guy is able to take a person’s hair and really shape and transform it, so we approached the designs and materials in the same way," said Joaquim Laurel, creative director at VML Southeast Asia and India.

Overall Rating
5/5 Vote

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