Advertising

Telstra showcases the magic of technology in new campaign

Author

By Danielle Long | Asia Pacific Correspondent

July 2, 2018 | 3 min read

Telstra is showcasing the magic of its technology and spruiking its status as Australia’s fastest mobile network in a new campaign.

The ‘Together, it’s magic’ campaign, which was created by The Monkeys, follows a young woman as she heads out on a walk to the shop. The walk turns into an enchanting experience as she encounters people, plants and lighting all of which is activated by the power of technology.

Telstra

Telstra launches new campaign to promote its technology

The ad stars Triple J Unearthed artist Thelma Plum, who also provides the soundtrack which features a cover of Flight Facilities’ track Clair de Lune. The track has been released to coincide with the campaign launch.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The Monkeys co-founder and creative director Justin Drape said, “It has been a fun ride bringing this campaign to life. We’re thrilled to be able to work with Thelma –she has a captivating way of demonstrating the magic that’s possible when technology and the country’s best mobile network come together.”

The ad was directed by Joel Kefali of Goodoil Films.

The campaign launches as Telstra’s rival Optus has published apology ads to consumers after its World Cup streaming service suffered connection issues and left viewers unable to watch the games.

Telstra: Together, It’s Magic by The Monkeys

By Telstra

Overall Rating 0/5

Vote now
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +