Heathrow Airport is bringing the stories of individual tourists to life for its summer campaign,which is centered around the feeling of switching on your 'out of office'.
Created by Havas London the campaign purposefully evinces destinations in favour of people as part of the airport’s ‘Closer’ message which conveys the transport hub as a space for bringing friends, family and acquaintances closer together.
As such, a series of short stories have been filmed to bring individual connections to life, starting with the symbolic setting up of the all important automatic email response.
Ross Baker, chief commercial officer at Heathrow said: “Every passenger travelling through Heathrow has a story, and every story is important to us. We are proud to play a part in enabling some of life’s most significant moments - we wanted to capture these and celebrate them, building excitement for everyone looking forward to their own special moments across the summer.”
Havas London executive creative director Ben Mooge added: "Love or loathe our jobs, we all know that moment of unbridled joy that setting your Out of Office brings. This is the lens through which we tell these individual, but universal, stories – and Heathrow sees more of this emotion than any other place of the planet. As ever, it’s not about an airport – it’s about people.”
The campaign is supported by a series of OOH executions shot by portrait photographer Christopher Anderson.
Last year Heathrow settled on the universal appeal of teddy bears to mark the importance of 'homecoming'.