Toys R Us mascot Geoffrey the Giraffe's farewell

A farewell picture of administrated Toys R Us’ mascot Geoffrey the Giraffe leaving an empty store with a suitcase has gone viral on the internet.

Toys R Us mascot Geoffrey the Giraffe's picture go viral on social media / Rene Johnpiere

The struggling toy company filed for bankruptcy in September last year due to debt and fierce competition.

As Toys R Us closed down its final 200 stores in US for good, people all over the world have taken to social media to express their emotions.

Meanwhile, Toys R Us posted an emotional statement on its website.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.