Toys R Us mascot Geoffrey the Giraffe's farewell

A farewell picture of administrated Toys R Us’ mascot Geoffrey the Giraffe leaving an empty store with a suitcase has gone viral on the internet.

Toys R Us mascot Geoffrey the Giraffe's picture go viral on social media / Rene Johnpiere

The struggling toy company filed for bankruptcy in September last year due to debt and fierce competition.

As Toys R Us closed down its final 200 stores in US for good, people all over the world have taken to social media to express their emotions.

Meanwhile, Toys R Us posted an emotional statement on its website.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.