The Drum Awards Festival - Extended Deadline

-d -h -min -sec

YouTube: Re:View Youtube Marketing

YouTube Re:View - England knock out Panama, the money dance hits the screens and a new animated Spider-Man trailer


By Dani Gibson, Senior Writer

June 29, 2018 | 6 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

 YouTube Re:View

Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK. This week England stormed through to the World Cup quarter finals, the money dance became the new floss dance, Lionel Messi taught us a thing or two about socks, Paul McCartney got into a car with James Cordon and Sony dished out another animated Spider-Man trailer.

England v Panama - 2018 FIFA World Cup Russia

England sealed it's fate in the FIFA World Cup 2018 after scoring six goals, taking them through to the quarter finals. Harry Kane scored the title of the third English player ever to score a hat-trick in a World Cup match. England even beat some of their own historical moments, taking three goals in the first half, having only happened three times in the history of the World Cup. Watch out for Jesse Lingard’s celebratory 'fortnite' dance.

(View Count - 6,501,605)*

Long live the floss dance, all hail the money dance

Every kid is doing it and it even got it's own spot in the popular video game, Fortnite. The floss dance took the world by storm. But now it's time for a new phenomenon, from the creator of floss dance. Get ready for the money dance. Will it spread like wildfire as it's predecessor did? Let's wait for the kids to tell us. In the meantime, get practicing those slick moves.

(View Count - 4,048,291)*

Lionel Messi floors reporter with mother's good luck ribbon

Have journalists seen it all? Not Argentinian reporter Rama Pantarotto, who got the shock of his life after the Nigeria match when Lionel Messi revealed that he was wearing a good luck ribbon sent by the reporter's mother.

Pantarotto mentions to the footballer that his mother had sent a red ribbon ahead of the game and to his shock, Messi said he remembered getting the good luck charm and showed the reporter the ribbon tied around his ankle. How awesome is that?

(View Count - 923,515)*

Paul McCartney joins James Cordon in a bit of Carpool Karaoke

He's a legend, so it only seems right that Paul McCartney gets onboard like many other musicians and do a bit of Carpool Karaoke. Joining James Corden in Liverpool, the duo spent a day exploring McCartney's youth in the city he grew up., visiting the local pub to perform a few songs, returning to his childhood home where he wrote music with John Lennon, Oh and obviously a drive around the city singing a few of McCartney's biggest hits.

(View Count - 20,366,106)*

Introducing a whole cluster of spiders

It was ever so nice of Sony to loan Spider-Man to the Marvel Cinematic Universe, but now they are back in the driver's seat with a new animated feature film, 'Spider-Man: Into the Spider Verse'. With over 25 million views already, it's clear that this is something the fans wanted. For the casual Marvel viewer, you might not know that there is more than one Spider-Man. In fact there is an entire multi-verse of Spideys and by the looks of it, this film will introduce two of them, Miles Morales and Gwen Stacey, to a whole new generation of fans.

(View Count - 25,352,590)*

Know your football? Take the Deja:View Football Quiz

As featured on the #GoogleBeach at Cannes Lions Festival, it’s your turn to try this one out and bring football home. Test your football knowledge of the most popular videos, ads and trends on YouTube. Consider this your very own golden boot.


YouTube Ads Leaderboard: World Cup 2018

Football fans are enhancing their World Cup experiences and love for the beautiful game by tuning into football content on YouTube, including ads. YouTube ranked the Top 10 World Cup ads – across the world – that people are choosing to watch, which make up 170 million minutes of watchtime and 105 million views. Like the sporting event itself, the most popular ads are a global affair. Brazilian ads occupy the top three spots, while ads from Colombia, India and Iceland trail close behind. See the line-up here.

YouTube Ads Leaderboard: World Cup 2018

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

Can’t wait? Get YouTube Re:View delivered straight to your inbox and visit Think with YouTube to find out why YouTube is more than just viewers.

YouTube: Re:View Youtube Marketing

More from YouTube: Re:View

View all


Industry insights

View all
Add your own content +