Tata Global Beverages' tea and coffee brands in India has handed their creative and social media to Wavemaker following a multi-agency pitch.
Wavemaker will handle the social media profile for the India tea and coffee brands of Tata Global Beverages on social media and develop a social media strategy strengthening Tata Global Beverages’ position in the category.
Sonia Serrao, global media lead, Tata Global Beverages, said: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We finalized on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”
Kishan Kumar MS, managing partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg: Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.
Wavemaker recently appointed Rabinder Thirumurthy, also known as Rabe Iyer, as chief executive officer (CEO) for Wavemaker MENA to strengthen its presence in the region.