P&O Ferries adopts the power of one approach with raft of Publicis appointments

Publicis London, Digitas and Starcom have been appointed by P&O Ferries to handle the joint creative and media accounts.

Under it’s Power of One approach, the UK-based Publicis Groupe agencies will begin working on the accounts immediately, with Starcom having successfully defended in the media pitch, and the creative account having now moved from MRM Meteorite, which it had held for four years.

Digitas will be tasked with developing the user experience strategy for the company.

The brief covers Europe, including the UK, Ireland, Germany, France, Belgium, Poland and the Netherlands.

Annette King, UK chief executive of Publicis Groupe, heralded the joined up approach of the company in retaining and winning the accounts: “We are delighted to have retained and to be extending our brief with P&O Ferries across multiple agencies and disciplines.

"This was a truly collaborative, creative and integrated approach, leveraging The Power of One across our business expertise, for the benefit of our client.”