Circles.Life plugs into Adobe Experience Cloud to get the most out of its audience data

Circles.Life chose Adobe because it needed a central platform where it can derive customer insights in real time.

Singapore-based mobile virtual network operator Circles.Life has decided to plug into Adobe Experience Cloud to gain a deeper understanding of their customers through their first, second and third party data, and create better customer experiences.

The partnership with Adobe will see the digital telco use Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to gain better customer insight, track campaign performance and facilitate budget maximisation across search, social and display, and enable loyalty through highly personalised customer engagement.

According to Circles.Life, it chose Adobe because it needed a central platform where it can derive customer insights in real time and execute cross-channel campaigns to different audience segments quickly and effectively

“Improving customer experience has always been at the heart of every decision we make at Circles.Life, and ‘giving power back to the customer’ is the reason we exist. Our vision is to build an ecosystem that enables a continuous conversation with each user, personalized to their needs, in an omnichannel ensemble,” said Gaurav Gupta, senior manager of omnichannel at Circles.Life.

“Adobe Experience Cloud will allow us to build a unified user profile with a 360-degree view of the digital persona, and then mobilise intuitively orchestrated user journeys across digital interfaces that will provide answers to questions that users haven’t even asked yet.”

Adobe strengthened its Experience Cloud in May with Magento Commerce Cloud after a $1.68bn agreement to acquire Magento Commerce.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.