St Ives Group Marketing

St Ives CEO Matt Armitage sets retirement date


By John Glenday, Reporter

June 27, 2018 | 2 min read

Matt Armitage, CEO of media company St Ives, has revealed his intention to retire by the end of the current financial year to be succeeded by chief digital officer J Schwan.

St Ives

St Ives CEO Matt Armitage sets retirement date

Succession planning has been in train for some time with Schwan assuming his new duties from 4 August whereupon Armitage will relinquish his authority but remain on hand as a special advisor to assist with the transition.

Chairman Richard Stillwell said: “The board is delighted to be able to appoint J as Matt's successor. He has unparalleled experience in delivering digitally based transformation services in a high growth environment. Since January 2018 he has been the group's chief digital officer and he has already made a considerable impact. We are confident in his ability to develop and implement a strategy for St Ives to become a world leading, digital business transformation group."

Schwan founded digital innovation firm Solstice which was later subject to a takeover by St Ives, leaving him with a 5% stake in the combined business.

Armitage first joined St Ives as chief financial officer back in 2007, impressing sufficiently to be promoted to CEO by 2014 by championing a wider pivot from print media to a strategic business service.

St Ives Group Marketing

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