Burger King and Budweiser are two decidedly 'American' brands, and to celebrate their patriotism for this upcoming Independence Day, the restaurant and beer maker are coming together for a cross promotion, recreating Bud’s iconic ‘Whassup’ ad in the process and also paying tribute to veterans.
Burger King and Budweiser are enjoying summer with the launch of the American Brewhouse King sandwich, as well as a special crown for fans of both brands.
To promote the collaboration, Burger King restaurants are featuring a remake of Budweiser’s original ‘Whassup’ commercial with a special cameo from The King himself – introducing a new generation to the unforgettable catchphrase. While the spot features the same three guys at the beginning, saying the phrase to each other while sharing Budweisers over a (corded) phone conversation, the end brings in the King character at the door saying ‘Whassup’ into the door speaker with his tongue out and holding a basket of Brewhouse King sandwiches.
“There’s no better way to celebrate the Fourth of July than with a flame-grilled burger from Burger King restaurants and an ice-cold Budweiser beer,” said Renato Rossi, head of marketing, North America at Burger King. “Our new America Brewhouse King sandwich is an epic, bold burger that celebrates America and will bring our guests the big bite they crave.”
Added Ricardo Marques, vice president of marketing, Budweiser: “We’re excited to celebrate summer with the ultimate Bud and burger pairing, and to bring back our ‘Whassup’ commercial in an epic way with Burger King. The King of Beers and the King of Burgers are going to give America something to cheers to this summer.”
The American Brewhouse King sandwich will be available for a limited time only at participating Burger King restaurants starting today (June 27).
In addition, as part of the alliance, Burger King created a limited-edition ‘Freedom Crown’ for anyone 21 or older, which holds both an American Brewhouse King sandwich and a Budweiser beer in a ridiculous balancing act.
On a more serious note in the partnership, the two companies came out in proud support of veterans and their families. A video celebrates the veteran employees of both brands, with vets talking about their service and how proud they are to work for companies that support them and their fellow soldiers.
See both spots by clicking the Creative Works box below.