Argus targets global sales growth with new multilingual website

By Michael Feeley | Founder and chief exec



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June 27, 2018 | 3 min read

Argus, a leading energy and commodity price reporting agency, has revamped its website with the aim of driving international sales growth.

With companies, governments, and international agencies in 140 countries around the world already using Argus prices to index physical trade and as benchmarks in financial derivative markets as well as for analysis and planning purposes, the new multilingual, fully responsive website is designed to improve visitor engagement and increase the volume of people who buy specialist reports, as well as the potential for cross-selling Argus’s conference and consulting services.

Working in close partnership with Argus, Codehouse worked on a complete brand and design refresh for the new website, built on the Sitecore Experience Platform. With completely new page layouts, taxonomy and tagging, all with the aim of improving visitor engagement, the website was built with bespoke integrations with Argus’ news and product systems and content, to deliver increased usability and relevance for the visitor when browsing.

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Scott Berg, senior vice president of marketing at Argus, said: “Our new website has been a labour of love for our business over the past few months. Having a clear idea at the outset of what we wanted to achieve, and working with an experienced Sitecore agency in Codehouse, has produced first-class results. We’re absolutely delighted – to the extent that we even made a video of our new website to share with our customers, highlighting all of the new functionality.”

Codehouse CEO Claus Rasmussen remarked: “Data is the new currency in today’s world, and Argus really is a leader in its field. The new website absolutely reflects this, and we’re delighted to help fuel further business growth for them globally.”

The website also has a new intuitive site search solution, using Sitecore Boost Values, which counteracts search results being returned based on the frequency of a certain keyword, to allow Argus to specify which pages or content they believe will actually be more relevant to the visitor by giving it a value. To increase the number of visitor conversions, the website has custom-built forms, fully integrated with Marketo, allowing the Argus sales teams to quickly qualify leads and help move prospects through the sales funnel.

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