Vice’s 'action-orientated platform' Impact has expanded from the US to the EMEA region – its first international rollout.
Impact will look to serve as a place for brands to host their sustainability and CSR drives, alongside its editorial investigations and media partnerships with non-profits. This content will sit natively next to Vice investigations like Shelter (exploring young homeless youth in New Orleans), The System (looking at how the justice system needs reformed) and Rise (the story of indigenous resistance in North America).
Katherine Keating, publisher of Vice Impact, said: “Since its launch Vice Impact has developed programs and campaigns with a number of major foundations, nonprofits and leading brands on a host of issues. Our formula has shown that our content can encourage direct action. Our platform addresses global challenges, so our international expansion is only natural. Our first international office in the EMEA region will support our efforts by producing local stories that can increase our reach and scope.”
Currently aboard as a partner is Evian which is using the platform to project its mission to reduce plastic usage. It aims to become a circular brand by 2025 which will mean all of its bottles will be made from 100% recycled plastic.
Patricia Oliva, Evian global marketing vice president, said: “Evian is determined to move the mindset of today’s generation from ‘we can’ to ‘we do’.
“We are committed to using the power of our global brand to call for collaboration with partners and consumers to achieve the sustainable large-scale change required. We are incredibly proud to launch this partnership with Vice Impact to inspire and educate consumers with regards to circularity and how they can play their part in this move.”