Publish your content on The Drum
Agencies for Growth Festival Banner

Instagram a picture of health as market valuation surpasses $100bn

Instagram a picture of health as market valuation surpasses $100bn

Facebook-owned Instagram is looking pretty as a picture after being valued in excess of $100bn, amid expectations that the app will surpass 2bn users within the next two years.

The photo-sharing site is growing rapidly having only just crossed the psychologically significant 1bn active user mark earlier this month. Instagram is currently attracting fresh members at a faster rate than Facebook itself, particularly in the US where Facebook has stagnated.

Bolstered by a younger demographic prized by advertisers Instagram revenue is expected to shoot past $10bn within the next year, meaning it would account for around 16% of Facebook’s entire revenue stream – up from a 10.6% share achieved last year according to data compiled by eMarketer.

The vast bulk of this income is still derived from newsfeed ads but Instagram is betting big on television to propel future growth, launching its IGTV platform just last week.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy