The latest ad from French baby brand Little Big Change embodies the spirit of liberté, égalité, fraternité with babies demanding – via the medium of their nappies – “no shit other than ours” in their diapers.
Accompanied by a rousing percussive beat, the ad from Buzzman features an assortment of babies dressed in nappies graffitied with writing. The infants crawl around each other in an empty dance hall, consequently spelling out how Little Big Change’s products are chlorine-, perfume- and toxin-free, as well as affordable.
The film ends with a revolutionary cry: “In our nappies, no shit other than ours”.
The French campaign is led by the 80-second video and supported on social media.