YPO, the UK’s largest public sector buying organisation, has appointed digital agency Sagittarius.
Publicly owned by 13 local authorities, and with more than 60 associate members, YPO manages procurement across than 100 public sector frameworks including food, insurance and electricity, handling more than 30,000 individual products. In 2017 alone, YPO, which works with the majority of schools in Scotland, England and Wales, sold more than five million glue sticks.
Sagittarius has been briefed to drive forward use of YPO’s existing Sitecore application and bespoke commerce platform, improve its use of personalisation and help make YPO more competitive against large competitors, such as Amazon.
Rachel Stothard, head of marketing at YPO said: “YPO is delighted to form a partnership with Sagittarius to leverage the significant investment in the YPO site and realise the ambitious digital strategy while supporting the wider innovation agenda.”
Nick Towers, managing director of Sagittarius said: "We're very excited to be working with such a fantastic brand based in my homeland of the North of England. This client win continues the expansion north for Sagittarius and is a great addition to our growing Leeds office."