How to advertise on Instagram: a step-by-step guide

How to advertise on Instagram: a step by step guide

Instagram has become Mecca for bloggers and influencers and it's showing its value for advertisers too.

With Instagram being flooded with bloggers and influencers across all genres, sometimes a post or page may need a little added push to reach new customers. Advertising on Instagram allows you to do just that.

Follow this step by step guide to get started with advertising on Instagram, and you should have your ad up on Instagram in no time

STEP 1: Create a business Page and profile

You must have a Facebook Page to run ads and create a free business profile on Instagram.

If you don't have one yet, create a Page.

To create a Business Profile

  • Go to your Instagram profile and tap on settings icon .
  • Tap Switch to Business Profile.
  • Tap Switch to Business Profile and select the Facebook Page you'd like to associate with your Business Profile on Instagram with.
  • Make sure your profile is set to Public. Private accounts can't switch to Business Accounts.
  • On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done.

P.S. You must be an admin on the Facebook Page connected to the Instagram account. If you're not a Page admin, reach out to to someone who is an admin on the Page, and ask to be added as an admin.

STEP 2: Promote your post

  • Go to your profile.
  • Tap the post you'd like to promote.
  • Below the post's image, tap Promote.

Fill in the details of your promotion by setting the details below:

STEP 3: Audience targeting

Next, you will be given the options to narrow down your audience to target your ads more effectively. You can choose a custom name for this targeting if you wish to re-use your audience selection in another campaign. Choose the location, age group, gender, and language of the users you wish to target. If this is your first ad, you may leave all of these options untouched, run your ad, and see what type of users respond best to it.

STEP 4: Budget & Duration

Now you should be at the Budget & Schedule options. Here you can choose how much you would like to spend on your ad per day, or you can specify a total budget if you choose a start and end date for your ad. Depending on your ad objective, you can choose when you get charged by Instagram.

And that should be your ad all set to go!

You may also want to learn how to get a contact button on Instagram or how to run ads on Facebook.

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