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Over a quarter of marketers received no training ahead of GDPR

Research conducted into a post-GDPR landscape by DMA has established a striking lack of confidence in compliance borne out of inadequate training in the run-up to the laws implementation on 25 May.

GDPR and You found that 27% of marketers received no training ahead of the legislation and were instead thrown in at the deep end to grapple with complex issues relating to compliance, communications and privacy.

This deficit remains despite a last gasp rush of crash courses designed to bring employees up to speed with the number of marketers believing they have received appropriate training in the matter rising from 21% to 54% over the past six months.

A further 34% were far from confident about issues pertaining to GDPR and were open in calling for additional training.

Jane Cave, managing director of the Institute of Direct and Digital Marketing (IDM), said: “GDPR compliance is an ongoing journey that didn’t end on May 25th - industry professionals must continue to learn and adapt as they get to grips with the new legislation.

"Therefore, ongoing training and support is essential for marketers and organisations to reap the rewards of GDPR.”

Having weathered the arrival of GDPR marketers are now turning their attention toward the impact of ePrivacy regulations.

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