Isobar cleans up in Cannes with Grand Prix win and Philips 'virtual beard' launch

Isobar win the Grand Prix in the Digital Craft Lions at Cannes

Isobar has won the Grand Prix in the Digital Craft Lions at Cannes Lions 2018 for music single 'Aeronaut’, by Billy Corgan of Smashing Pumpkins fame.

The content was designed by the globally digital agency as a fully immersive and participatory VR experience, with 2D video filmed within the VR experience using Cinemachine, a new software tool from Unity.

The 2D video was filmed inside the 3D VR world and was imagined by San Francisco artist and filmmaker Danny Bittman using Tilt Brush and Blocks from Google, and brought to life by entertainment network Viacom and the Isobar US team.

Jean Lin, Jury President, said: “Digital craft is at its best when it augments humanity. It uses sophisticated technological artistry to be intuitive, and almost invisible. The work wowed the jury with its masterful craft and its use of innovative technology to elevate a music video into a powerful multidimensional artwork.”

"Aeronaut demonstrates how virtual reality can make an impact beyond headsets,” said Rob Ruffler, co-director. “In a world where the head-mounted display is the best available screen, music fans need not miss out for lack of access to the latest technology."

“It is extremely humbling to be considered, much less to win the prestigious Cannes Lions Grand Prix,” added David Liu, co-director. “We’re grateful to be recognized for this innovative, adaptive and constantly-evolving music experience in VR, and hope that this will inspire many more spatial music experiences to follow."

In other Cannes related news, Isobar has teamed up with Philips to produce a new 3D digital grooming device concept for this year’s festival.

Providing a grooming solution that uses AR and facial mapping, it enables people to ‘virtually’ try a range of trending beard styles in real time. In addition to the AR-enabled functionality, the service will create personalised advice with AI-enabled facial analysis and will assist men in executing and maintaining facial styles.

“At Philips, we believe there is always a way to make life better,” said John Smith, business leader for male grooming at Philips. “We use technology to create innovative services that engage our customers and deliver truly personalized experiences. At this year’s Cannes Lions Festival, we are showcasing our latest innovation to help men confidently manage their grooming routine, demonstrating how Philips is uniquely positioned to fuse deep consumer insights, creativity and data to provide a superior consumer experience.”

Demonstrations are being held at the Dentsu Aegis Network Beach House during the Cannes Festival. The app-based service will create a custom interactive grooming routine for each consumer and will use interactive tutorials that use your face as a canvas and provide rich information about each style.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.