Imperative Training appoints CTI Digital to deliver life-saving results

Imperative Training

First aid experts Imperative Training has appointed CTI Digital to support and develop the firm’s website.

The Manchester based agency has been tasked with improving the existing Magento platform for the emergency care providers, consolidating on the company’s presence as the largest independent first aid training provider in the UK. CTI will be charged with maintaining the existing Magento website for Defibshop, undertaking a ‘health-check’ audit and identifying key focus points to maintain and improve the site.

Emma Lloyd, creative and marketing manager at Imperative Training, comments: “As a brand we have been continually expanding for the past 15 years and always aim to improve. Working with CTI, we hope to advance our digital presence to match our industry-leading position.”

Ian Cassidy, e-commerce director at CTI Digital, added: “It is a pleasure to further diversify our e-commerce client portfolio to include companies offering life-saving services. We are delighted to be recognised for our Magento expertise and look forward to delivering strategic digital improvements for Imperative Training.”

Established in 2003, CTI Digital is part of the Paperhat Group and works with clients including the British Council, Greater London Authority and Merlin Entertainments Group.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.