Imperative Training appoints CTI Digital to deliver life-saving results

By Katy Archer | n/a

CTI Digital


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

June 20, 2018 | 2 min read

First aid experts Imperative Training has appointed CTI Digital to support and develop the firm’s website.

The Manchester based agency has been tasked with improving the existing Magento platform for the emergency care providers, consolidating on the company’s presence as the largest independent first aid training provider in the UK. CTI will be charged with maintaining the existing Magento website for Defibshop, undertaking a ‘health-check’ audit and identifying key focus points to maintain and improve the site.

Emma Lloyd, creative and marketing manager at Imperative Training, comments: “As a brand we have been continually expanding for the past 15 years and always aim to improve. Working with CTI, we hope to advance our digital presence to match our industry-leading position.”

Ian Cassidy, e-commerce director at CTI Digital, added: “It is a pleasure to further diversify our e-commerce client portfolio to include companies offering life-saving services. We are delighted to be recognised for our Magento expertise and look forward to delivering strategic digital improvements for Imperative Training.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Established in 2003, CTI Digital is part of the Paperhat Group and works with clients including the British Council, Greater London Authority and Merlin Entertainments Group.

Content created with:

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation. Based in the UK, we deliver digital transformation, build, and growth based services for companies ready to champion their market.

Find out more


Industry insights

View all
Add your own content +