HBO debuts Westworld Alexa gaming voice skill for fans of the show
HBO is debuting its first full-scale voice skill with 'Westworld: The Maze,' an immersive gaming skill for fans of the show, leading up to the season finale.
Available on Alexa-enabled devices starting today (June 20) 'Westworld: The Maze' brings Westworld’s layered story mapping to voice, where users are led on a three-tiered quest for consciousness.
In the game, users play an unnamed Westworld host and are guided through three 'choose-your-own-adventure' style levels with over 60 storylines and 400 unique game choices riddled with questions about the Westworld universe.
Westworld: The Maze is a new Alexa voice gaming skill
Created in partnership with Kilter Films (the production team behind the show) and advertising agency 360i, 'The Maze' is a premium and immersive Voice experience that leverages the series’ full sound library.
Characters Bernard/Arnold (Jeffrey Wright) and Clementine (Angela Sarafyan) appear throughout certain stages of the game, lending their vocal talents to test users on their understanding of Westworld lore.
“Voice is the next frontier of interactive storytelling, with a powerful ability as a marketing tool to deepen engagement with our fanbases. We’re excited to launch our first voice initiative as a Westworld story extension that we hope will surprise and delight our viewers,” said Sabrina Caluori, senior vice president, HBO digital and social marketing.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
With over two hours of unique gameplay, 'The Maze' is designed to challenge even the viewers that know the show best. The game takes about 20 minutes to complete, for those cunning enough to stay alive that long, according to a release. Within the game’s detailed sound design and scripted interactions, anything could be a clue, and the company says it takes a true superfan to find the center of The Maze.
Users are guided through various storylines from the series, including a group of bandits riding through the streets of Sweetwater, a close-call with a Confederado in Pariah, a hungry family of homesteaders in Python Pass and a conniving barback at Las Mudas.