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KBank to air 25 real-time content ads to engage World Cup viewers

KBank has unveiled a strategy to create 25 real-time content advertisements over 25 days to engage with viewers watching the Fifa World Cup Russia 2018.

As part of the campaign, which was conceptualized by GREYnJ United, 25 advertisements will air on every day of the global sporting event, with the creative branded content revolving around the highlights of every match.

The campaign will run across Thailand and feature a collaboration with a sports publisher which will be responsible for compiling highlights of every World Cup match.

The ads will run on TV, online and print and will be accompanied by activations including live broadcasts of matches at Central World, Bangkok with lucky draws and prizes.