Advertising Fifa World Cup

Football is coming home, according to Chief

By Katy Archer, n/a

June 19, 2018 | 2 min read

The BBC has released a new trailer produced by independent production company Chief, as Team England finally took to the pitch for their first game of the Fifa World Cup.

The tongue in cheek film imagines a successful campaign in Russia from the England team, and the effects on a nation once they have won the coveted Jules Rimet trophy. The work, done with some highly effective computer wizardry, features some (unlikely) scenarios including beating Germany on penalties in the final, a commemorative 10 pound note with star player Raheem Stirling’s face being produced and the Queen ‘dabbing’ to an exultant crowd.

Ben McFarlane, head of post at Chief said: “What an honour to be contacted by BBC Sport to help make this film. Our creative team really helped drive the project forward with some great ideas and far-fetched scenarios. I'm lucky to be surrounded by some fantastic talent who makes the process of creating and delivering fantastic work an absolute pleasure.”

Sam Van Gelder, creative producer at BBC Sport added: “I’m absolutely delighted with what Chief have produced –their ideas where great and their VFX work is stunning. A collaborative process with a great final outcome. Even more so when it becomes reality in four weeks’ time!”

The full trailer can be viewed below.

Advertising Fifa World Cup

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