Seattle-based independent agency DNA has announced the appointment of Christine Wise as its new chief strategy officer.
Wise comes from the now-defunct Wexley School for Girls. The agency, run by Cal McAllister, had announced its closure in February after 15 years in business. Wise had been part of the agency for 10 of those years as a partner and member of its executive team. Prior to that, she worked at Publicis West on T-Mobile, and had founded her own internet service CareGuide with the help of AKQA (then known as Citron, Haligman, Bedcarre).
Now at DNA, Wise has oversight of the agency’s brand, communications, and data strategies. This marks a reunion with fellow Publicis West alum Chris Witherspoon, recently named president and chief growth officer at the agency.
Witherspoon said of working with Wise for a second time: “Christine is a proven entrepreneur and marketing innovator that brings DNA new ways to evolve our structure and offering to better deliver creative building business solutions to our clients. I’ve worked with Christine and know that she will have a valuable and lasting imprint on our agency.”
Wise added: “DNA has a heritage of doing great brand work that gets to the heart of what a brand is about, but as they look toward the future they understand the need to evolve the way brand stories are told. That’s the opportunity for me to have a real impact on bringing new thinking and structure – to move from counting clicks to counting heartbeats.”
DNA’s founder and chief executive Alan Brown called Wise a pioneer in the marketing landscape, adding: “I have been a huge fan of her work for many years. And as we look to continue to grow, Christine will have a tremendous impact on making our work even better. With Christine and Chris now in place as agency leaders, DNA is on a fast track to deliver transformational change to our clients and our industry.”
DNA, a 20 year-old agency, has been on a growth spurt over the last year, adding numerous regional and local Seattle clients to its roster including Amazon’s Twitch live gaming/e-sports platform, Consumer Cellular, Memorial Care Health System, Columbia University Medical Center, and non-profit initiative Stolen Youth.