The Open University tenders for annual £17m brief to widen participation in Higher Education

The Open University / The Open University

The Open University (OU) is to engage agencies across all consumer facing marketing activity through a tender process to drive the growth in adult learning sector.

Along with media advisors, Media Sense, The Open University will choose and retain agencies with a combined budget of up to £17m per annum. Successful agencies will be engaged for a minimum two-year period.

OU chief commercial strategy officer, Jonathan Wylie said: “This tender represents a brilliant opportunity for agencies across an array of marketing disciplines to show they have the strategic thinking and creative impact to evolve our brand and fuel our growth.”

OU marketing director, Ella Hall said: “This is an exciting time for the OU. We need agency partners who share our passion and have the vision to continue to position us as a first choice for students and business alike.”

The roster of agencies will include a lead media buying partner, supported by digital, social media and public relations suppliers. In 2016, when the last review was conducted, it saw Mediacom names to lead the media brief. The OU also currently partners with Lida for strategy and creative, Rapp for social media and Text 100 for PR.

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