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Roll of honour: how you can win at The Drum DADI Awards


By Dani Gibson, Senior Writer

June 15, 2018 | 4 min read

The DADIs (The Drum Awards for the Digital Industries) returns for its twelfth year to celebrate and reward digital excellence from around the globe.

But what makes our judges choose the best of the best?

Following is just five examples of the best of the best of the 2017 winners.

Home: A VR Space Walk - Rewind and BBC Studios

Use of VR

Home combined a strong narrative and sense of drama with the impact from an immersive experience to encourage the public’s interest in space. The viewer traverses the space station, journey on the Canadarm and jetpack back to safety. It puts you at the centre of the story, taking you on an emotional and personal journey while delivering beautiful, heart-stopping and memorable moments.

Shotgun: Direct Line Group

Financial Service Website, App or Campaign


Direct Line wanted to cut the number of young driver deaths in the first 1000 miles to zero. In January 2017, they launched a free telematics phone app ‘Shotgun’ aimed at 17-25 year olds – irrespective of who they insure their car with. A multi-channel campaign created awareness, while the app maintained user engagement through incentives and a gamified learning experience.

A make up artist in your pocket: Max Factor

Consumer Products or Services, Website, App or Campaign

Over 1 billion beauty videos uploaded online every year. Blippar aimed to solve this over saturation by making Max Factor’s entire makeup range interactive via augmented reality. Simply scan any one of the 500 products with the Blippar app to access content specific to that product. The content includes step by step tutorials, impartial reviews, virtual try-ons, advice on shade selection, the option to buy now and much more depending on the type of product and whether you are in-store or at home.

Listen to Your Lungs: British Lung Foundation

Not-for-profit/Charity Website, App or Campaign

Lung disease affects one in five people in the UK. Which means you may know someone whose life could be changed by taking a British Lung Foundation breath test.

Listen to your lungs was a public health campaign to find the millions of people who are living with undiagnosed lung disease.

Wild Explorers: Persil

Branded Content


Created to support an extensive ATL campaign highlighting the lack of quality time children spend outdoors, the Persil Wild Explorers app features over 100 suggestions of outdoor activities for children to enjoy. Searchable by age groups, locations, group sizes and weather conditions – Zone's ambition was to inspire parents and children to get outside together and rediscover the simple fun of exploring the world outside.

Have you created amazing events that should be shouted out about? The Drum DADI Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on

These awards are in association with UK Fast and sponsored by Shazam

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