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OMD US confirms up to 20 redundancies within ‘specialty practices’

OMD US had announced upwards of 20 redundancies of specialty practices.

Omnicom media agency OMD US has confirmed it is making up to 20 redundancies across its offices in what it calls the consolidation of ‘specialty practices’.

News of these redundancies comes weeks after OMD reclaimed the Beiersdorf account from Dentsu Aegis. Beiersdorf, parent company of skincare brands Nivea, Aquaphor and Eucerin, had been with Dentsu since 2010.

When asked for further comment, OMD would only say that the layoffs were part of a "consolidation effort" within the agency, with more detail to be shared soon.

Hearts and Science, whose clients include P&G and AT&T, had recently added Amgen’s $300m business and the $50m Sam Adams account. Sibling agency PHD added programmatic to its existing business with Delta Air Lines, and added HSBC to its roster and its $400m budget with it.

OMD had shifted leadership within the past year, selecting former BBDO NY chief executive John Osborn as the new chief of OMD’s US business. According to Adweek, Laurel Rossi, former chief marketer for woman-owned shop Rauxa had ‘quietly’ joined leading up to the media agency’s most recent new business win.

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