Frampton-Calero left the Havas role eight months ago, and has moved out of the marketing industry completely, now taking up responsibility for leading and expanding the Hong Kong-based company in the UK and Ireland.
Tink Labs produces Handy, an IoT-enabled mobile device that helps hotel guests personalise their experiences, available in 82 countries and 650,000 rooms.
He will report to Terence Kwok, founder and chief executive of Tink Labs, who said: "Paul is a proven leader with track record and extensive experience in growing businesses, building brands and mapping customer journeys across multiple touch points.
“His passion in the start-up community and the entrepreneurial space makes him the perfect fit for Tink Labs and I am thrilled he will be partnering with us to achieve our vision of creating a travel ecosystem that would deliver better and more intuitive experiences for hotels and travellers.”
On the hire, Frampton-Calero, said: "It is not often that you get the opportunity to work for a business that is unique and reimagining a $8tn global industry. Tink Labs’ innovative approach to providing customer experience that is better for both the hotel and the travellers is helping travel advance in technology.
“There is immense potential with the technology and I am excited at the opportunity to work with the talented team in London, Hong Kong and across the world to take the company forward.”