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Wall Street Journal forms brand council to work with CMOs to develop different ad concepts

The Wall Street Journal (WSJ) has announced the formation of its ‘WSJ Brand Council’, which will see the American business daily work with chief marketing officers from leading brands around the world to reach high-influence audiences.

CMOs from Lexus, Ralph Lauren and an unnamed cloud computing company have already signed up for the Council, and will work with WSJ creative and developer teams to develop different ad concepts into marketing solutions.

The solutions will be tested and launched inside the WSJ iOS news app during the first Council meeting at Cannes Lions 2018.

"It's a great opportunity for us to work together with WSJ to reliably test consumer response and engagement while driving innovation,” said Spiros Fotinos, global head of brand management and marketing at Lexus.

“This collaborative project aimed at evaluating true ROI is especially important at a time when the integrity and accuracy of digital metrics is in question."

CMO members will then meet regularly post-Cannes Lions as the development phase progresses, as well as also co-author a white paper to showcase and share learnings across the industry.

WSJ also has a CEO Council, which an exclusive membership club for around 300 chief executives where memberships packages range from $7,500 to $20,000-a year.

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