The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Business on the Move Advertising

T. Marzetti Company names Cramer-Krasselt agency of record

Author

By Minda Smiley, Reporter

June 14, 2018 | 2 min read

T. Marzetti Company, owner of brands including New York Bakery, Girard’s, Cardini’s and Jack Daniel’s line of mustards, has named Cramer-Krasselt as its agency of record.

Image

The account was previously with MullenLowe Profero, who won the business in 2015.

Cramer-Krasselt will handle advertising, media, programmatic, brand planning, digital, social media, and public relations for the Columbus, Ohio-based company. New campaigns for T. Marzetti, which has a total of 16 brands, are expected in the fall.

“At the core of T. Marzetti and each of their brands is a great story,” said the agency’s president and chief operating officer, Karen Seamen, in a statement. “The opportunity to further build these brands in consumer's hearts and minds – and on their dinner tables — is huge. We are excited to get to work."

Bob Holtcamp, T. Marzetti chief marketing officer, added: ”We want consumers to fall in love with our brands when and where they choose – C-K understood this naturally. In our search for an agency partner, it was the authenticity of C-K's work and their integrated approach, which focuses on creating value and connecting with consumers on their terms, that will help us share our story and drive growth in our brands. C-K has all the capabilities we need under one roof and we look forward to this partnership."

Business on the Move Advertising

More from Business on the Move

View all

Trending

Industry insights

View all
Add your own content +