San Francisco's TBD selected as new global AOR for productivity platform Evernote

Productivity platform Evernote has named SF-based agency TBD as their first global AOR. / TBD Agency

San Francisco-based agency TBD announced today (June 14) that it has been selected by Evernote as its new global creative agency for brand marketing and advertising services.

Evernote, a productivity app that allows users to keep notes throughout mobile devices and on desktop, launched in 2008 and TBD is their first agency partner. To kick-off its new partnership, TBD has been tasked to support Evernote across several initiatives, including developing an integrated brand campaign to launch later this summer.

Francie Strong, Evernote’s vice president of global communications, said in a statement: “We’re excited to bring on TBD as our new partner. From day one, they’ve felt like an extension of our team, and it’s rare to get this kind of commitment and involvement from the principals of the agency. TBD brings the kind of strategic thinking and idea-led creative firepower we’re looking for to help guide the next chapter of Evernote’s marketing efforts.”

Jordan Warren, TBD’s chief executive added: “We are thrilled to announce these innovators of organization and productivity as our latest client. Evernote is a pioneer in leveraging technology to help people harness information to achieve their goals rather than become overwhelmed by it. With so much coming at us every day, it’s inspiring to work with a company that wants to bring order to chaos and help us focus on the things that matter.”

Said Jonathan Woytek, executive creative director, Evernote: “We couldn’t be happier to welcome TBD’s team of creative thinkers to help drive the Evernote brand in a new and bold direction. This is an exciting time for the company and it was really important to find a partner that shared our unique vision and values.”

Rafael Rizuto, TBD’s chief creative added: “TBD is determined to work with forward-looking brands that share our values of inclusivity and purpose. Evernote empowers people to handle life’s complexity, and they could not be a better fit for us to partner with.”

This is TBD’s second client win following its Fall 2017 launch, joining Nokia Health on its roster. In February, the agency had announced the hiring of its first key creative hires, Leila Moussaoui and Sara Uhelski, from Intel.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.