Advertising Sports Marketing Fifa World Cup

Creative Works: which brand will win The Drum's World Cup?

Author

By John McCarthy, Opinion editor

June 14, 2018 | 3 min read

Welcome to The Drum's World Cup edition of Creative Works.

Nicole

Nicole Scherzinger stars in Qatar Airways' World Cup ad

The World Cup in Russia is here. Brands and advertisers have been training for four years, building their talent and capabilities for the chance to take the top spot of the tournament.

This special Creative Works is brimming with work from official Fifa partners, their rivals and ambushers – and some brands you'd be surprised have taken up any interest in football whatsoever. It is your job to choose a winner.

To get an idea about the content buzzing on social media, Sprinklr Social Listening listened to chat across 25 different digital channels including Twitter, Facebook and Instagram between 1-13 June in the run up to the tournament.

The mentions are as follows:

Nike – 11.5K, Adidas -10.9K, Qatar Airways – 2k, Visa 1.6k, Coca-Cola – 1.3k, McDonald’s – 876, Vivo – 794, Hyundai – 639, Budweiser – 401, Hisense – 198, Wanda Group – 127, Gazprom – 30 mentions and Mengniu – 13. Let us see if the quality of the work syncs up with social share.

We're using our five-star voting system, so to vote for your favourite, click on the creative works box below and make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast.

For project information, credits and more click on the project to expand to full screen.

To submit work for future publication, upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

WORK

Qatar Airlines: advert-body-1 by 180 Kingsday

By Qatar Airlines

Overall Rating 3/5

Vote now

Adidas: advert-top-1 by 72andSunny

By Adidas

Overall Rating 3/5

Vote now

Coca-Cola: advert-body-1 by Mercado McCann

By Coca-Cola

Overall Rating 3/5

Vote now

Visa: advert-body-1 by AMV BBDO, Endeavor Global Marketing & Starcom Worldwide

By Visa

Overall Rating 5/5

Vote now

Budweiser: Light Up The World Cup by Anomaly

By Budweiser

Overall Rating 5/5

Vote now

The Football Association: advert-top-1 by Wieden + Kennedy London

By The Football Association

Overall Rating 4/5

Vote now

Lidl: advert-body-3 by TBWA\London, CSM Sports and Entertainment, Starcom Worldwide, GOAT &...

By Lidl

Overall Rating 5/5

Vote now

Paddy Power: World Cup 2018 by Chime & Rattling Stick

By Paddy Power

Overall Rating 4/5

Vote now

Xfinity: advert-body-2 by Gallegos United

By Xfinity

Overall Rating 5/5

Vote now

Gatorade: advert-top-1 by TBWA\Chiat\Day LA

By Gatorade

Overall Rating 5/5

Vote now

FIFA: Legends Made Here by Mandalay Sports Media

By FIFA

Overall Rating 5/5

Vote now

Powerade: advert-body-2 by Wieden+Kennedy

By Powerade

Overall Rating 4/5

Vote now

Umbro: advert-top-1 by LOVE

By Umbro

Overall Rating 5/5

Vote now

Beats By Dr. Dre: advert-body-1 by Independent Films

By Beats By Dr. Dre

Overall Rating 3/5

Vote now

Domino's: Staying at home for international tournaments: With Jimmy Bullard by VCCP

By Domino's

Overall Rating 5/5

Vote now

ITV: advert-body-1 by ITV Creative

By ITV

Overall Rating 4/5

Vote now

BBC: advert-body-3 by BBC Creative

By BBC

Overall Rating 5/5

Vote now

Ooredoo: Enjoy the Internet

By Ooredoo

Overall Rating 5/5

Vote now

Icelandair: advert-body-2 by The Brooklyn Brothers & Islenka

By Icelandair

Overall Rating 5/5

Vote now

Just Eat: advert-body-3 by Dark Horses

By Just Eat

Overall Rating 4/5

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Currys PC World: Your 1in20 Chance of a Free TV by AMV BBDO & 1000heads

By Currys PC World

Overall Rating 4/5

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Betfair: advert-body-3 by Leo Burnett London

By Betfair

Overall Rating 3/5

Vote now

F&F and Campaign Against Living Miserably (CALM): advert-body-1 by ODD

By F&F

Overall Rating 5/5

Vote now

Coral: advert-top-1 by Alpha Century

By Coral

Overall Rating 5/5

Vote now

iris Amsterdam: Dutch comfort by iris Amsterdam

By iris Amsterdam

Overall Rating 5/5

Vote now

The Economist: advert-body-1 by Proximity London

By The Economist

Overall Rating 5/5

Vote now

vivo: advert-body-3 by BBDO Hong Kong

By vivo

Overall Rating 5/5

Vote now

Dalian Wanda: Rising Stars

By Dalian Wanda

Overall Rating 5/5

Vote now

advert-body-3 by BETC Paris

Overall Rating 5/5

Vote now
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