Welcome to The Drum's World Cup edition of Creative Works.
The World Cup in Russia is here. Brands and advertisers have been training for four years, building their talent and capabilities for the chance to take the top spot of the tournament.
This special Creative Works is brimming with work from official Fifa partners, their rivals and ambushers – and some brands you'd be surprised have taken up any interest in football whatsoever. It is your job to choose a winner.
To get an idea about the content buzzing on social media, Sprinklr Social Listening listened to chat across 25 different digital channels including Twitter, Facebook and Instagram between 1-13 June in the run up to the tournament.
The mentions are as follows:
Nike – 11.5K, Adidas -10.9K, Qatar Airways – 2k, Visa 1.6k, Coca-Cola – 1.3k, McDonald’s – 876, Vivo – 794, Hyundai – 639, Budweiser – 401, Hisense – 198, Wanda Group – 127, Gazprom – 30 mentions and Mengniu – 13. Let us see if the quality of the work syncs up with social share.
We're using our five-star voting system, so to vote for your favourite, click on the creative works box below and make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast.
For project information, credits and more click on the project to expand to full screen.
To submit work for future publication, upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.