Representing a 20% premium on its earlier offer, the Comcast bid highlights the eagerness of the US’s largest media companies to snare the business, with the usual caveat of obtaining approval from regulators.
The fight to obtain Fox looks set to intensify further this summer with Disney likely to respond with increased firepower of its own should the Fox board decide that Comcast’s offer beats its own. This is by no means assured however as the Murdoch family remain the largest shareholders and stand to lose billions in capital gains tax.
Fox shareholders are due to vote on precisely this on 10 July, and if it’s approved Disney will have five business days to respond.
Should it get the go-ahead Comcast-Fox would bring the likes of NBC Universal and Fox’s famous movie and television studios under one banner, meaning that the X-Men would belong to the same family as The Simpsons.
Comcast earlier bid $31bn to take control of Sky.