People on the move featuring BBH LA, Goop, Proximity, AKQA and more

By Jenny Cleeton | Social Media & Video Content Creator

June 12, 2018 | 10 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

EMEA people are on the move


Contently has announced it has appointed Giuseppe Caltabiano as head of content strategy, EMEA and APAC.


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Caltabiano will be based in Contently’s London office. He will lead the content strategy service offering that is provided to clients in EMEA and APAC.


Rauxa has made two senior hires – Lindoln Bjorkman as chief creative officer and Becky Kitlan as creative director.

Bolstering the team, Bjorkman joins from Wunderman and Kitlan joins from Tribal Worldwide. The latter has also held roles at Huge and AKQA.


Marc Blaskey has been appointed as senior vice president, account of Possible to grow its AT&T business.

Previously Blaskey spent eight years at Wunderman working in both the New York and London offices.


Ben Long has joined Dare as creative director.

Previously Long spent seven years at WCRS and bring with him 20 years experience in digital, creative and design.

Liz Darran has taken the marketing director position at

Joining from Inuit, where she held the same role and led integrated marketing activitiy, Darran bring over 18 years agency world experience to the role.


R/GA is aiming to change up its client services by hiring Iain Preston as executive director of client services for EMEA. He joins from Publicis Groupe.

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The IPG brand has tasked Preston with evolving how R/GA works with clients across the EMEA regions, leaning on his experience as global client leader at Publicis.

APAC people on the move

PHD Hong Kong

The agency has promoted James Wong to head of strategy. In his new role, Wong will now be tasked with further elevating the agency’s strategic product offering for its clients.

His remit has also been expanded to provide strategic planning support to the Unilever team in PHD Taiwan, ensuring cross-border learnings and best practices within the network.


Jonathan Chadwick has been appointed as chief executive officer of Carat Asia Pacific based in Singapore. With more than 22 years of media agency experience, he has held a range of senior leadership roles around the world ,which include managing the Unilever relationship across Asia Pacific, leading the Nike assignment in Europe and then globally, and most recently as chief executive of Maxus Australia.

Sean O’Brien will be taking on a new role as chairman of Dentsu Aegis Network Media, overseeing the businesses of media agencies Carat, Vizeum and Dentsu X. He will also continue in his role as Asia Pacific chief executive officer for MKTG and Posterscope.


Naked has announced the growth of its strategy team with two new senior hires, appointing Lucielle Vardy as head of strategy and Sebastian Revell as a senior strategist.

Vardy joins managing director Tim Kirby and executive creative director Jon Burden on Naked’s leadership team, and is tasked with leading Naked’s varied strategic offerings.

Kraft Heinz

The food and beverage giant has appointed Karina Ong as its chief marketing officer for the Asia Pacific region. Based in Singapore, she will lead the growth agenda for the brands and spearhead the long-term innovation pipeline for Kraft Heinz portfolio in the zone.

Lion & Lion

The agency's new managing director for Singapore, Kartika Guerrero, will report to Sumit Ramchandani, head of Southeast Asia. She joined Lion & Lion in November 2017 as client director and has been responsible for optimising key clients such as Coca-Cola and Avene’s digital marketing effort, as well as partnering with new clients Johnson & Johnson, Parkway Pantai and Estée Lauder.


The tech company has appointed Bhaskar Choudhuri as the new head of its marketing team in Asia Pacific. Bhaskar, who was previously Lenovo India’s head of marketing, has succeeded former regional chief marketing officer Nick Reynolds, who has been appointed as the company’s global head of marketing for digital, web and social media.


The agency has announced the appointment of Oliver Kunze as chief data officer for the region, based out of Singapore. Kunze will lead the development of a new level of data capability for TBWA, working closely with local markets to help clients distill data complexity into practical, applicable insights.


The experience agency has hired Adam Lipton as the new executive creative director of its Singapore office. In his new role, Adam will be tasked with strengthening the agency’s creative capabilities in the region, while partnering with new and existing clients to redefine the user experience across all brand touchpoints.

Zeno Group

The agency has appointed Margaret Key to the new position of chief executive officer, Zeno Asia Pacific. In the newly-created post, Key will join Zeno’s global leadership team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia, as well as the network of Zeno+ partners across the region.

people on the move america


Goop had appointed Andres Sosa as its first chief marketing officer as the lifestyle brand returns to London with a pop-up.

Before joining the Gwyneth Paltrow-founded company, Sosa held the role of executive vice president of sales, marketing and creative at Yoox Net-a-Porter’s The Outnet.


Digital creative agency Red announced it has hired Dan Neumann as head of strategy, effective immediately. Neumann joins Red from Droga5, where he served as group strategy director for six years.

Neumann will report to Red chief executive and fellow long-time Droga5 veteran, Nick Phelps, who joined the agency six months prior.


Mattie Yaco has returned to AKQA as director of production, based in the DC studio, and will oversee the entire project management department. Yaco will report directly to Rachel Barek, general manager, and will join the leadership team.

Yaco has more than 10 years of digital experience as a client partner and team leader envisioning, delivering, and managing new to market digital products, services, digital platforms and multi-channel marketing.


Chicago-based specialized creative agency Leviathan is adding executive producer Luvy Delgado, creative director Pedro Andres Sanchez and senior motion designer Krzysztof Pianko to its staff.


Julie Scelzo has been named global executive creative director — a new role to lead creative across the American Express business worldwide.

Scelzo makes her return to the agency world from Pandora, where she was hired as its first in-house executive creative director and where she built a 100-person in-house creative team, launching a full rebrand and the 'Sounds Like You' campaign. Prior to Pandora, she worked as a creative strategist for Facebook and Instagram.


Media agency M/Six has announced the addition of Ray Romero as the firm’s first chief digital officer. The hire comes as part of a growth surge for the agency, which has seen the North American operation double in size from 40 to more than 80 in the past year.

Previously Romero was chief digital officer at GroupM’s Metavision Media. He has also held roles at Horizon, DDB and OMD and was responsible for launching the industry’s first pay-for-engagement programmatic offering.


Full-service Brooklyn-­based advertising agency Madwell has recently hired Joe DeSalazar as vice president of client services and Diana Bosniack as creative director.

DeSalazar brings 18 years of experience, formerly working at agencies such as Edelman, Ogilvy, and Weber Shandwick. Bosniack arrives at Madwell with experience in creative direction at agencies such as Digitas and Grey.


BBH LA has strengthened its team with five hires seeing Sarah Yu appointed to senior art director, Trina Sethi as account director and Hoyt Dwyer as senior copywriter.

Also joining the team is Peter Williams as executive producer while Stasean Ridley has been appointed as strategist.


Proximity has bolstered its team with two senior hires seeing Margarita Fitzpatrick as vice president of client partnerships and Liz Martin as senior vice president of global digital client services.

Based in North America, the duo will support the business' transformation as it continues to grow.


Bozoma Saint John, the former Apple exec who joined Uber last year as its chief brand officer, is leaving the company to join Endeavor.

She'll now serve as chief marketing officer at Endeavor, the entertainment holding company formed last year that includes IMG, Miss Universe, Professional Bull Riders, Art + Commerce and more.

TransMedia Group

TransMedia Group, a South Florida public relations firms, announced it is opening an office in Dallas, Texas and has appointed Dawn Kimball as executive vice president to head up the firm's expanding operations in the state.

Nelson Schmidt

Nelson Schmidt Inc., a full-service marketing communications agency, announced that Mike Fredrick has joined as chief creative officer. Nelson Schmidt also announced it is expanding its creative leadership team with two group creative directors, Jeff Ericksen and Clay Konnor, reporting to Fredrick.

With more than 20 years of experience working with global brands, Fredrick joins Nelson Schmidt from Stir, Inc., where he was executive creative director.

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