Comparethemarket.com has named Liz Darran as its new marketing director, a role which will include responsibility for developing brand strategy, delivering integrated communication campaigns and ensuring consistency of communications.
Arriving from Intuit, where she led integrated marketing activity directed at the company’s self-employed, SME and accountants client base, Darran brings two decades of agency experience to the role.
Mark Vile, chief marketing officer at comparethemarket.com, said: “We have ambitious plans to build on our successes by creating a better connected digital ecosystem while retaining our brand competitive advantage, so experienced hires such as Liz will help us to reach these goals.”
Darran added: “Comparethemarket.com is one of the fastest growing businesses in the UK and through its Meerkat communication campaigns has become one of the most popular. Exciting times are ahead in the changing world of price comparison and there is a huge opportunity to drive further brand growth. I’m looking forward shaping and delivering a marketing strategy that continues to ensure comparethemarket.com stands out in consumers’ minds.”
Darran will join comparethemarket.com in June and will report to Vile directly.