Kraft Heinz poaches Unilever marketer for APAC CMO role
Kraft Heinz has hired Karina Ong as its chief marketing officer for the Asia Pacific region.
Karina Ong joins Kraft Heinz in APAC as CMO
Ong joins Kraft Heinz from Unilever, where she was most recently global brand development director for Pond’s but had held a number of other roles across the business.
According to Kraft Heinz, her appointment will see her manage the teams in the Asia Pacific region, as well as the long-term innovation strategy of its brands.
Kraft Heinz has been launching new products into APAC, recently targeting young Chinese consumers with a new biscuit brand Jif Jaf.
Ong, said: “I’m very excited by the opportunity to be part of an innovation-led company who is not afraid to break tradition and revolutionize the food industry. I’m thrilled to bring my experience to the table to help enhance such a well-loved portfolio of brands.”
Ong holds a total of 18 years experience in consumer brand marketing, including roles at Johnson & Johnson and Lux Asia.
Rodrigo Wickbold, Kraft Heinz APAC president, said: “It’s great to have Karina on board to lead our regional marketing team. Without a doubt, she brings to the table a great track record of leading teams to success, achieving outstanding results for the portfolio she oversees. We can’t wait to see the energy she will bring to the team.”
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