Bozoma Saint John, the former Apple exec who joined Uber last year as its chief brand officer, is leaving the company to join Endeavor.
She'll now serve as chief marketing officer at Endeavor, the entertainment holding company formed last year that includes WME, IMG, Miss Universe, Professional Bull Riders, Art + Commerce, 160over90 and more.
Of her appointment, Endeavor's chief executive Ariel Emanuel said: “Boz’s strong creative vision has the power to create cultural moments that are transformative for brands. We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”
Saint John joined Uber last June when the company was still under the leadership of Travis Kalanick, its co-founder and former chief executive. Kalanick stepped down from his post just weeks after her appointment. He left as the ride-sharing service struggled to salvage its image, which had been tainted in the months prior due to accusations of internal sexism and sexual harassment.
Kalanick has since been replaced by Dara Khosrowshahi, who formerly served as Expedia’s chief executive.
“I want to thank Boz for her contributions over the last year,” said Khosrowshahi in a statement. “Boz joined Uber at a time when the company was hurting — but her energy, optimism and creativity have been a key part of our ongoing turnaround. Endeavor is lucky to have her, and I’m excited to watch her work in her new role.”